What Media Talks About Rasha

Speech at the Global Female Leaders Summit

May 8, 2024

When Rasha Oudeh was invited to speak at the GFL Summit in 2018, CEDEM AG, the nutraceutical company she had bought, was still quite small, but the story she told of what brought her to the point where she got to buy and build it up was inspirational. At the end of her talk, she was urged by several people to further her studies, which led to her going on to gain her MBA at the Frankfurt School of Finance and Management and participate in leadership and entrepreneurial studies programmes at Harvard Business School and IMD in Lausanne.

July 14 , 2023

Rasha Oudeh is a prominent Jordanian pharmaceutical entrepreneur who has made a significant impact in the global vitamins and supplements industry with her company, CEDEM AG, based in Zurich, Switzerland. She began her entrepreneurial journey in 2007 with the founding of MED-PRODUCTS GMBH and Mera Pharma GmbH. Drawing on 22 years of experience, Rasha aims to revolutionize the vitamins industry through innovation and strategic partnerships

Frankfurt School Blog Executive MBA

July 9, 2021 || 12:52 pm

Frankfurt School has published a blog for Ms. Rasha Oudeh, who graduated in 2020 with a master’s degree in Business Administration – EMBA, Entrepreneurship & Leadership. The blog is about Rasha’s journey. Check the blog to read more

Radio Nisaa FM

September 14, 2020

In an interview with Ms. Doaa Sayouri, Rasha and two of her mentees and Amali participants, Duha Saleh and Reem Salem, were able to discuss the mission of Amali and the variety of projects/startups that it supports.

Welt am Sonntag Newspaper

August 31, 2020 || 11:19 am

In this article, Rasha talks about her background and entrepreneurial journey. She also discusses the importance of mentorship and her work with female entrepreneurs who are beginning their careers and working on their startups.

Amali Mentoring Network Advertisement

January 30, 2020 || 7:06 am

Amali is a mentoring network for Jordanian female entrepreneurs that was created by Rasha with the help of a grant given by the German federal enterprise GIZ. Rasha aims to train women with great business ideas in Jordan that are not financially capable of getting the needed training themselves and accessing mentors. The reason that this project is special to Rasha is due to her journey as an entrepreneur where she did not have the opportunity to access mentors earlier in her path, which meant that more time and effort were wasted in order for her to accomplish her goals.

SHE VIP Speech at Commerzbank HQ in Frankfurt

Interim Executive
May 28, 2019 || 8:56 am

Through “SHE VIP,” Commerzbank aims to promote the exchange of stories of successful women from different sectors of business, politics and society. Through a business lunch hosted by Commerzbank, Rasha was able to talk about her entrepreneurial path and answer questions regarding her career.

August 15, 2018 || 4:16 pm

Rasha Oudeh, from Jordan, was one of the keynote speakers in Berlin’s major economic forum, Global Female Leaders’ Summit 2018, who told her story of becoming a leader in a speech that has received a standing ovation by a crowd of executives, entrepreneurs, prominent academics, and leaders from all over the globe. By watching the video of Rasha’s speech in the summit, one can tell that she is one such proficient and prolific entrepreneur.

Speech at the Global Female Leaders Summit

July 9, 2018 || 8:29 am

The Global Female Leaders Summit is a major economic forum for female executives all over the world. Every year, forward-thinking business leaders, prominent academics and important members of society meet in Berlin to discuss the most difficult global challenges of our time. In 2018, Rasha shared her story and career path at the Global Female Leaders Summit. She spoke about leadership, the challenges she faced and how they made her into the woman she is today. Watch the talk here.

Women Entrepreneurship in the Middle East

February 5, 2018 || 10:23 am

In this article by Global Female Leaders, Rasha discusses the current status and culture of entrepreneurship in the Middle East. She talks about gender equality in the Middle East where entrepreneurship is still a man’s business.

January 13, 2018 || 7:30 am

In this episode of Almentor.net, Rasha talks about the importance of professional focus in order to organize and accomplish your goals in your journey towards success.

April 25, 2017 || 8:20 am

OptiCancer is an electronic report made in Germany, after analyzing the biopsy of a cancer patient that considers individual differences in people’s genes, environments,and family history to define individual patterns of disease. It utilizes the newest and well established German capabilities and expertise which are available in the Frankfurt Innovation Center for Biotechnology “FIZ”. OptiCancer is an innovative project powered by CEDEM AG. In January 2017, CEDEM AG signed an agreement with FIZ to represent them in the MENA region. This is an attempt to move the most reputable German technologies “Precision Medicine” which are combined with the humanization of business to serve the communities of middle and low income by offering economical prices.

September 9, 2016 || 4:07 pm

I believe in non-traditional ideas, growth is a continuous process, integral a successful development of any industry. Many people who I knew failed to fully understand the branding label concept cycle as it requires a lot of regulatory work and documentations in the ministries of health in the Middle-Eastern region. On the other hand many chain pharmacy owners and big distributors dream of selling their own brand and this is where we create magic and make dreams come true.

May 13, 2016 || 10:26 am

Every little girl dreams of growing up into a star, while every woman dreams of her childhood days. At 35 I am still a child who does not dream of growing,but keeps working on growing. The image of a little girl who could not draw her dreams because her family could not afford the luxury of oil colors or even coloring pencils, shall twinkle before my eyes forever. How could a child draw her colorful dreams without having a chance to own a coloring book and a coloring pack?

January 13, 2016 || 11:59 am

Wie Rudyard Kipling es einmal in seinem Werk „Ballade über Osten und Westen“ treffend bemerkte: „Osten ist Osten, und Westen ist Westen, sie kommen niemals zusammen“, gelingt es dennoch, die Verständigung der Menschen aus unterschiedlichen Kulturen herzustellen. Ein gutes Beispiel, dass es funktionieren kann, zeigt unser aktueller Gast – Rasha Oudeh – eine Unternehmerin aus Jordanien, die sich mit Tapferkeit und Zielstrebigkeit in einer für sie völlig neuen Welt der Pharmabranche in der Schweiz und Deutschland durchsetzt.