• A seasoned Jordanian entrepreneur with over 20 years of diverse managerial experience as CEO, Managing Director and Executive.
• Carry out extensive business development, and formulate strategic alliances with companies in Europe, especially in Switzerland, Germany and the United Kingdom across the entire value chain activities encompassing in-licensing and sourcing of food supplements & pharma products.
• Drive sales and generated revenue.
• Direct projects, develop policies, create and implement key programs and initiatives, and use data to make smart, informed decisions.
• Strong understanding of corporate finance, corporate governance and general management principles.
• Active member in several international chambers of commerce and philanthropic organizations.
• A recognized entrepreneur in Jordan and the Middle East, appearing on the cover of Jordan Business review magazine, in its May 2016 edition.
• A recognized entrepreneur in Germany and Europe, also appearing on a full page of Welt Am Sontag, in its August 2021 edition.

• Expert in pharmaceutical licensing, Marketing Authorization Holder (MAH) and Regulatory Affairs (RA) in Europe and MENA region.
• Create collaborated and licensed products from Swiss and EU companies that are launching their new products in MENA markets.
• Vision of creating new innovative products using Swiss R&D expertise focused on the Middle East’s market needs.
• Support with developing policies that are designed to maintain regulation compliance.
• Monitor emerging and long-term needs in the areas of licensing, compliance monitoring and enforcement and contribute to the development of proposals.
• Determine potential barriers to licensure compliance and unique needs of the individual program including facility expansion renovation.
• Advise, support and manage regulatory submissions and approvals for products, including liaising with clients and regulatory teams and third-party subject matter experts. 
• maximize client commercial success by ensuring appropriate licensing, marketing and regulatory compliance of client’s products.
• Work with the Regulatory Affairs, Quality Assurance, qualified person for pharmacovigilance, and the Business Development team to determine the best vendors, pharmaceutical dossiers, registration, and distributors.
• Ensure compliance with GMP and regulatory requirements

In Sales: 

• Create, present, review and manage the annual marketing plan and strategy.
• Conduct market research on rival products.
• Design and implement marketing plans for company products.
• Implement marketing goals and objectives.
• Determine KPIs for the marketing department.
• Keep the marketing budget in check.
• Design, plan and execute effective marketing campaigns.
• Establish standards for marketing style, by analyzing the profitability and success of promotion campaigns.
• Analyze customer/supplier satisfaction reports, to make a recommendation to improve customer retention through the application of CLM.

In Marketing : 

• Create and present sales performance reports.
• Create quarterly and annual sales forecasts by estimating the total sales, gross and net operation profits and expenses for the sales.
• Present products or services favorably and in a structured professional way face-to-face.
• Represent the company at trade exhibitions and events.
• Attend sales meetings with the board of directors and share best practices with them.

• Manage the entire supply chain, from manufacturing and logistics, to alliance management and profit-and-loss statements.
• Apply an overall supply chain strategy, process improvements, plan and implement logistical strategy to ensure targets are met.
• Make the supply chain as efficient as possible to reduce overhead and operating costs and to increase the speed with which the business can bring new products to market.
• Negotiate contracts with suppliers and customers.
• Build sustainable and collaborative interpersonal relations with all partners and third-party vendors.
• Manage and minimize risks, be it operational or reputational that could affect or interrupt the supply chain.
• Establish performance metrics for measurement, comparison, or evaluation of factors affecting the supply chain.
• Improve the overall supply chain performance and look for any possible innovations to the process.
• Develop and maintain detailed inventories of materials and supplies located in the company, at sites, and in the factory.
• Identify optimal shipment and transportation routes with attention to consolidation of warehousing and distribution.
• Assess the need for material-handling equipment and staffing; make recommendations to ensure efficient loading, unloading, movement, and storage of materials.
• Negotiate prices for raw material and delivery with suppliers, vendors, and/or shipping companies.
• Participate as an advisory member of the product development team, providing information and guidance on availability and cost of supplies and materials.
• Act as part of the team coordinating engineering changes, product line extension, or new product launches to ensure timely and orderly material and production flow transitions.
• Monitor the performance of suppliers, assessing their ability to meet quality and delivery requirements; identify and qualify new suppliers in collaboration with other departments.

• Review financial and non-financial reports to devise solutions and/or improvements.
• Build trusted relations with key clients and suppliers and act as a point of contact for important stakeholders.
• Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth.
• Reviewing reports, speak and negotiate with investors and the board of directors, and examine how the company can cut expenses and increase revenue.

• Create several new brands owned by big distributors and wholesalers in the region.
• Create a product portfolio of tailor-made products for the Middle East and emerging markets.
• Develop consumer product brands exclusively for retailers for sale in their store, and increase their product reach and sales through the private label service.
• Promote the private label concept to create localized brands and increase product reach and sales through participation at exhibitions.
• Develop extensive business strategies and plans, and ensure their alignment with short-term and long-term objectives.
• Enforce adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics.
• Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth.

• Provide support and strategic direction to new ventures to ensure high-impact strategies achieve concrete and significant results on-the-ground.
• Implement the new ventures strategy to scale up a new level of entrepreneurs.
• Identify potential new lines of work that would lead to transformative change in support of new ventures objectives.
• Foster a culture of excellence in all aspects of the initiative’s work.
• Introduce company’s services and capabilities to new customers.
• Provide regular management of new ventures to help staff focus on achieving results, motivate and develop personnel, and identify and manage conflicts and problems as they arise.
• Work to achieve Venture’s goals of harnessing markets and enterprise to expand economic opportunity and protect the environment.
• Oversee new ventures budget by developing and tracking activity-level budgets.
• Lead efforts to develop and secure long-term grant funding for new ventures. This entails creating new relations with private, corporate and government donors.