What They Say
Testimonials
Agnes Aistleitner
“Rasha is a very strong and an inspiring woman, who helped me reflect and revise my business strategy multiple times in my life. Project Name: Teenah, a social manufacturing enterprise in Irbid, Jordan, supported by UNICEF.
“Rasha ist eine sehr hilfsbereite Frau. Wir kannten uns überhaupt nicht, sie wusste nur ich brauche Arbeit und bin die kleine Schwester ihrer Frisörin. Sie sagte zu mir, nach dem ich ihr mein Lebenslauf gab „ Ich will deine Mentorin werden und dir einige Berufe bzw. meine Arbeit beibringen“. Ich war sehr nervös aber ich wusste, diese Frau öffnete mir eine Tür die ich sehr schätzte und glücklich bin sie kennengelernt zu haben. Sie brauchte mich nicht aber dennoch nahm sie mich unter ihre Fittiche und das nur, weil sie mir helfen wollte, das ich das Arbeitsleben besser kennenlerne mich mehr unter Menschen traue und gute Chancen habe eine Arbeit zu finden. Sie sagt immer, du kannst es schaffen, du musst es nur wollen.
Position: Former intern at CEDEM AG
Evin Kutluktemur
Hanin Shahin
“Rasha is one of the principled and most opinionated people I know. She has a positive attitude towards life as it drives her to concur her dreams every day. One of her amazing virtues is her eagerness to support and help. She helped me develop my social skills as she shared her experiences on a professional level so she can pin point where I can develop and excel.”
Position: IBDP & MYP Creative Arts Coordinator at The British International Academy
“Finding a true leader is hard, while having a mentor who’s at the same time a best friend is definitely a miracle! I was blessed enough to meet Rasha at the early start of my career journey, where she guided me to the right path while being an inspiration on both personal and career levels.”
Position: Former employee of CEDEM AG.
Samah Shawa
Samah Ahmad
“I benefited a lot from Rasha. She constantly radiates positive energy, which made me feel that everything is possible, and nothing is impossible to achieve. Rasha is a great motivator who always reminds us that we can achieve our dreams. Her positive opinion and enthusiasm regarding my project have been an incentive for me to work harder to complete it. She gave us many ideas and prompted us to think about the goal of our project, which helped me think about different aspects of my project and focus on the points of excellence and strength that I have.”
Project Name: I-offers, an application that provides customers with unlimited coupons and exclusive offers on products and services.
“We began taking training sessions with Rasha during the lockdown period in Jordan which was a time when we felt frustrated and negative about the situation. However, Rasha was able to motivate us to work and continue to think about our projects. She also pushed us to support and help one another. During the group sessions, we had the chance to hear about the other ladies’ projects and Rasha’s advice for them, which made me think deeply about my project and its different aspects. In addition, Rasha helped me think about the small details such as costs, which I did not place a lot of importance on. What is unique about this project is Rasha’s vast experience and her focus on professionalism, which has pushed me to introduce myself and my project in a more professional and concise manner.”
Project Name: Al-Amal Farm, a factory that manufactures dairy products in a contemporary style from fresh milk.
Amal Shalabi
Zein Twal and Soleen Zoibi
“Rasha was one of the first to believe in our project. Our project was only an idea until we were lucky to meet her through the Amali project, which was when we seriously started working on “Finaa’” to make it a non-for profit organization. She was mentoring us through the whole process by helping us convert our ideas into a real business. She gave us the power to make our dream become a reality.”
Project Name: Turf Queens/Finaa, the first football coaching academy for young girls in the Middle East.
“When we first saw the advertisement for Amali on television, we felt faith and hope that we would finally be able to turn our dream project into a reality. As soon as our project was accepted and we were contacted by Rasha, we began brainstorming ideas for our project. The first aspects of our project that Rasha made us think about centered around the definition of success and what it entails when it comes to our project. She also helped us define our target audience as well as identify competitors and compare our project to theirs.”
Project Name: Yalla Arabic, an online linguistic center that is specializes in teaching the Arabic language for non-Arabic speakers.
Razan Jilani and Nisreen Al Ali
Hala Khader
“One of the very first things that Rasha and I spoke about was defining the main goal of my project and modifying my project’s logo and slogan. Rasha taught me to place a large emphasis on marketing through Social Media. In addition, she showed me the importance of focusing on financial management, dividing and calculating expenses, revenues, profit and all the financial details.”
Project Name: HLA Boutique, a retail store that sells modest evening dresses suited for Hijabis.
“Rasha, from the start, has been very supportive and quick to answer our questions. She taught us the importance studying each project’s different aspects, such as profit. She also connected us with people that we can consult regarding the registration and licensing of businesses in Jordan. Rasha showed us the importance of having courage and prompted us to think about our projects in a new way, which made me make fundamental changes that I did not consider to be important before speaking to her. Every time we meet with Rasha, our eyes open to new aspects of business that we hadn’t noticed before.”
Project Name: Fashion Lab, a fashion design and embroidery lab.
Buthaina Deeb
Reem Salem
“Rasha was able to support my project by teaching me the importance of developing and opening an external marketing field. I took training courses on project analysis which focused on what my vision and my goals for the project are. I benefited a lot from Rasha since she taught me the significance of perseverance. Amali is a wonderful program that deserves to be recognized and Rasha is one a great coach who sincerely cares about our projects and wants us to be successful.”
Project Name: Reem Salem Embroidery Lab, lab for handmade Brazilian embroidery where people can embroider all types of clothes, accessories, furniture, etc.
“We learned from Rasha how to simply describe the idea of our project and the philosophy behind it. In addition, she helped us find a way for our project to be have different services from projects that have a similar idea. She also pushed us to think about our target audience as well as our competitors. We also learned about the importance of having a unique brand and protecting our intellectual property.”
Project Name: Thinking Simulation, and educational program that aims to teach Arabic through the discussion of a variety of topics.
Abeer Ammouri
Aya Jaber
“After joining Amali with Rasha as my mentor, I learned many important aspects of having a business. I learned how to translate my idea into a reality. We began this mentorship by understanding the requirements for recording a trademark. Rasha was able to also teach us how to create a cost plan as well as to estimate and allocate resources, aspects of business that we were not very familiar with. Currently, I am working with Rasha on preparing the logo for my project and turning my idea into a concrete business.”
Project Name: Weto Health, an all natural and healthy wheat grass juice.
“I learned from Rasha how to improve my company’s profile and develop a strategy to approach new retail stores and increase the visibility of my project. Rasha’s valuable advice on developing strengths and overcoming weaknesses has played a major role in my career. In addition to her experience in financial management, she has guided me to reconsider some important issues that I was neglecting. Not to mention, her continuous support and follow-ups have led me to think in a creative manner.”
Project Name: Ideal, an application that provides discounts on trademarks and upscale brands of clothes, leather, and household items.
Lina Taybeh
Duha Saleh
“Thanks to Rasha, I am now able to summarize my project in a concise and direct way. In addition, she taught me how to interact with my website’s users as well as place more of an emphasis on important financial matters, such as my project’s returns and losses.”
Project Name: Physics Fun, the biggest Arabic platform for physics education.
“One of the most important things that I learned from Rasha is how to arrange my thoughts in a simple and organized manner. In addition, she taught me the basics of building and starting a small business. Rasha was able to increase my knowledge the requirements necessary to register a trademark and obtain an intellectual property rights. She also prompted me to meet new people from different fields and benefit from their experiences. Rasha’s vast experience has shown me the importance of persistence and determination in order to achieve what I aspire to reach and not be pulled back by fear and hesitation.”
Project Name: Eco Fann, a website dedicated to home interior and exterior design, recycling, and renovation.
Enas Radwan
Hamzeh Khafaji
“With Rasha there is always something new to learn. She is straight to the point when it comes to knowing what she wants but most importantly she believes in the team and that allows us to project our ideas.”
Position: Business Development Officer
“It is inspiring on many levels to see the work Rasha is doing. She not only manages to be a successful business women, but she also does that while being cognizant of giving the opportunity to Jordanian youth like me to learn and benefit from her. As an intern in Cedem AG, I couldn’t have been more grateful for the opportunity she has given me, and how much she was able to expand my horizons about my own career prospects, she is giving back to the society in so many different ways.”
Position: Former intern at CEDEM AG
Muhannad Al-Hindawi
Nadeen Ghababsheh
“As a new intern at Cedem AG I was welcomed from my Supervisor Rasha, she is a friendly and respectful supervisor who inspired me to work hard, achieve my goals in any way possible, she always treated me in a respectful manner. She never hesitated to help me and teach me new things that I haven’t encountered before thanks to Rasha’s easy way of teaching I grew in my fields of studies I am very thankful to her because she has taught me things I never thought I would learn before graduating from University.
Rasha not only taught me how to deal with day to day tasks in my fields of studies, thanks to her I am more organized in everything I do from work and even on a personal level, she is teaching young interns such as my self how to deal with the work life, I am truly happy to have experienced my first work life under the supervision of a strong and intelligent women like Rasha.”
Position: Former intern at CEDEM AG
“Rasha is an enthusiastic leader who helped me build up on my knowledge and kick-off my career. Everyday you learn something new with her.”
Position: Former employee of CEDEM AG
