Senior executive, I have been a serial entrepreneur for over 20 years, gaining my master’s degree in Entrepreneurship and Leadership from the Frankfurt School of Finance and Management in 2020, which I am very proud of.
My experience was first in the pharmaceutical industry and later in nutraceuticals. I have been involved in every step and aspect of the business working hand-in-hand with my team.
My expertise lies in leadership and management; regulatory and licensing; sales and marketing; supply chain management, finance and accounting; private label and venture creation.
Areas of Expertise
- A seasoned Jordanian entrepreneur with over 20 years of diverse managerial experience as CEO, Managing Director and Executive.
- Carry out extensive business development, and formulate strategic alliances with companies in Europe, especially in Switzerland, Germany and the United Kingdom across the entire value chain activities encompassing in-licensing and sourcing of food supplements & pharma products.
- Drive sales and generated revenue and Senior executive services
- Direct projects, develop policies, create and implement key programs and initiatives, and use data to make smart, informed decisions.
- Strong understanding of corporate finance, corporate governance and general management principles.
- Active member in several international chambers of commerce and philanthropic organizations.
- A recognized entrepreneur in Jordan and the Middle East, appearing on the cover of Jordan Business review magazine, in its May 2016 edition.
- A recognized entrepreneur in Germany and Europe, also appearing on a full page of Welt Am Sontag, in its August 2021 edition.
- Expert in pharmaceutical licensing, Marketing Authorization Holder (MAH) and Regulatory Affairs (RA) in Europe and MENA region.
- Create collaborated and licensed products from Swiss and EU companies that are launching their new products in MENA markets.
- Vision of creating new innovative products using Swiss R&D expertise focused on the Middle East’s market needs.
- Support with developing policies that are designed to maintain regulation compliance.
- Monitor emerging and long-term needs in the areas of licensing, compliance monitoring and enforcement and contribute to the development of proposals.
- Determine potential barriers to licensure compliance and unique needs of the individual program including facility expansion renovation.
- Advise, support and manage regulatory submissions and approvals for products, including liaising with clients and regulatory teams and third-party subject matter experts.
- maximize client commercial success by ensuring appropriate licensing, marketing and regulatory compliance of client’s products.
- Work with the Regulatory Affairs, Quality Assurance, qualified person for pharmacovigilance, and the Business Development team to determine the best vendors, pharmaceutical dossiers, registration, and distributors.
- Ensure compliance with GMP and regulatory requirements
In Sales:
- Create, present, review and manage the annual marketing plan and strategy.
- Conduct market research on rival products.
- Design and implement marketing plans for company products.
- Implement marketing goals and objectives.
- Determine KPIs for the marketing department.
- Keep the marketing budget in check.
- Design, plan and execute effective marketing campaigns.
- Establish standards for marketing style, by analyzing the profitability and success of promotion campaigns.
- Analyze customer/supplier satisfaction reports, to make a recommendation to improve customer retention through the application of CLM.
In Marketing :
- Create and present sales performance reports.
- Create quarterly and annual sales forecasts by estimating the total sales, gross and net operation profits and expenses for the sales.
- Present products or services favorably and in a structured professional way face-to-face.
- Represent the company at trade exhibitions and events.
- Attend sales meetings with the board of directors and share best practices with them.
- Manage the entire supply chain, from manufacturing and logistics, to alliance management and profit-and-loss statements.
- Apply an overall supply chain strategy, process improvements, plan and implement logistical strategy to ensure targets are met.
- Make the supply chain as efficient as possible to reduce overhead and operating costs and to increase the speed with which the business can bring new products to market.
- Negotiate contracts with suppliers and customers.
- Build sustainable and collaborative interpersonal relations with all partners and third-party vendors.
- Manage and minimize risks, be it operational or reputational that could affect or interrupt the supply chain.
- Establish performance metrics for measurement, comparison, or evaluation of factors affecting the supply chain.
- Improve the overall supply chain performance and look for any possible innovations to the process.
- Develop and maintain detailed inventories of materials and supplies located in the company, at sites, and in the factory.
- Identify optimal shipment and transportation routes with attention to consolidation of warehousing and distribution.
- Assess the need for material-handling equipment and staffing; make recommendations to ensure efficient loading, unloading, movement, and storage of materials.
- Negotiate prices for raw material and delivery with suppliers, vendors, and/or shipping companies.
- Participate as an advisory member of the product development team, providing information and guidance on availability and cost of supplies and materials.
- Act as part of the team coordinating engineering changes, product line extension, or new product launches to ensure timely and orderly material and production flow transitions.
- Monitor the performance of suppliers, assessing their ability to meet quality and delivery requirements; identify and qualify new suppliers in collaboration with other departments.
- Review financial and non-financial reports to devise solutions and/or improvements.
- Build trusted relations with key clients and suppliers and act as a point of contact for important stakeholders.
- Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth.
- Reviewing reports, speak and negotiate with investors and the board of directors, and examine how the company can cut expenses and increase revenue.
- Create several new brands owned by big distributors and wholesalers in the region.
- Create a product portfolio of tailor-made products for the Middle East and emerging markets.
- Develop consumer product brands exclusively for retailers for sale in their store, and increase their product reach and sales through the private label service.
- Promote the private label concept to create localized brands and increase product reach and sales through participation at exhibitions.
- Develop extensive business strategies and plans, and ensure their alignment with short-term and long-term objectives.
- Enforce adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics.
- Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth.
- Provide support and strategic direction to new ventures to ensure high-impact strategies achieve concrete and significant results on-the-ground.
- Implement the new ventures strategy to scale up a new level of entrepreneurs.
- Identify potential new lines of work that would lead to transformative change in support of new ventures objectives.
- Foster a culture of excellence in all aspects of the initiative’s work.
- Introduce company’s services and capabilities to new customers.
- Provide regular management of new ventures to help staff focus on achieving results, motivate and develop personnel, and identify and manage conflicts and problems as they arise.
- Work to achieve Venture’s goals of harnessing markets and enterprise to expand economic opportunity and protect the environment.
- Oversee new ventures budget by developing and tracking activity-level budgets.
- Lead efforts to develop and secure long-term grant funding for new ventures. This entails creating new relations with private, corporate and government donors.
Philanthropic Work
For as long as I can remember I have been volunteering in different community centers in Jordan. This passion for giving back and being part of the community led me to be part of Rotary International and other clubs in Jordan, Germany and Switzerland.
Although I am proud to be part of so many great clubs, I am most proud of Amali Mentorship Network, which I am a founder of. It is my dream project to not only give hope to women but to also support female entrepreneurs to take the necessary steps towards successful self-employment in order to reclaim their rights and freedoms and earn a better living. I want to give women a taste and a hand in achieving what I worked hard to do myself.
About Me
I was born and raised in Jordan and come from a very humble family as the eldest child of 8 siblings. With limited to almost no opportunities and resources available to me, I had to struggle to be able to get an education and was only able to obtain a two-year diploma in computer programming from a local community college.
Eventually, fate had it that a business opportunity came my way and I grabbed onto it as the stepping stone into my entrepreneurial journey and my senior executive services, and the past is history.